Let me tell you a critical story about being an entrepreneur in today’s world. Start learning these two skills I’m about to go over, and you will be successful. With only 2 skills you can start practically any business on earth and achieve greatness. These crucial skills are marketing and innovation. Marketing is so incredibly scary when you don’t understand it. I was so useless as a marketer when i first began starting businesses. I quickly realized that the only thing worse than sucking a marketing, was being an entrepreneur and sucking at marketing. As for innovation, well that’s a scary word too isn’t it? When you’re starting your own business, or growing a company marketing and innovation rule all. Not understanding them is a very easy way to fail fast.
It wasn’t until I read Robert Kiyosaki’s book Rich Dad Poor Dad that I thought to myself, “Yikes! I need to make some changes.” This book changed my my mindset in a major way, as it has many others. But it was just the beginning. It’s simple to read that book and be motivated to make some changes. I’ve started 4 businesses since reading that book. 2 of them are totally online and the 2 others are in real estate. What is great about all of them is that they have minimal startup costs. The online businesses especially. You can create online businesses for less than $200, which is amazing, because even if they fail you haven’t lost much. I’ve spent thousands of hours learning to grow these businesses on my own and through various training programs. Through this I’ve learned that marketing and innovation are important beyond measure. They are without a doubt the keys to success in your business. Nothing else matters if you can’t market or innovate. Nothing.
Perhaps you’ve seen this great quote from Peter Drucker. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
You of course need marketing to show people that your product or service is available. Without good marketing no one cares enough to ever purchase your product or service. Once you’re a good marketer you can apply this to any business. When I began my first business, I thought I knew a bit about marketing. By that I mean, I knew how to say to potential customers, “Here is my product and here is the price.” And I knew how to get a few eyes on that message. What I was unaware of was how to make people want to view it and want to buy it. More importantly, I certainly didn’t know how to do this online, besides making simple Craiglist and Kijiji ads. Then I did something incredible. I began to educate myself on marketing and more specifically, online marketing. My business and future businesses would never be the same. Your business, whether it be an offline or online business, needs internet exposure in the year 2013. You need to be there in a big way too. This requires education. A compelling website that is simple to use it huge, as is good copywriting and interesting headlines. It’s not easy understanding all of this stuff and it takes some time. But entrepreneurship is not designed to be easy.
Without good innovation strategies, your products and services can fail very easily. Innovation is about creating products or services that are new, better and different, but more importantly providing solutions to your prospects. Innovations are no good if they don’t help your customers with their problems. This was something that I was aware of, but I still wasn’t using it completely in my businesses. The number one rule here is to stop thinking about ways to help your business prosper, and instead think about how you can help your customers grow or solve their problems. Your business will grow even more as a result of this. Serve your customers needs and show that you care about them. Think about what they want in every thing you do. Do this and you’ll find your marketing becomes much more simplified.
Once you know how to market and innovate, you’ll basically be able to build the marketing into your product, making the rest of your business run better. All that matter is marketing and innovation. The rest can be developed as you go. I now understand the points that Robert Kiyosaki made in the Rich Dad Poor Dad book even more. Gaining the education is incredibly important to your success. It’s a shame that our school systems don’t bother to teach us more of this stuff.